What is Auriculotherapy? Auriculotherapy is a technique of using points on the skin of the auricle (external ear) to diagnose and treat pain and medical conditions of the body. Also referred to as Auricular Medicine, practitioners all over the world use this therapy to treat pain, addictions and internal disorders with excellent results. Whether used in conjunction with another treatment or by itself, auriculotherapy is often effective when other treatments have failed. Best of all, it is safe, non-invasive and has no known side effects.